Article: What Makes Web Site Audio So Powerful?

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"Web site audio increases conversions dramatically – and for a very good reason. Audio is powerful. You may wonder just what magic qualities an audio file has that makes it so powerful. The secret ingredient in an audio is the human voice. Since the first human word was spoken,
it has held tremendous – almost magical – power."


What Makes Web Site Audio
So Powerful?



 

W
eb site audio increases conversions dramatically – and for a very good reason. Audio is powerful. You may wonder just what magic qualities an audio file has that makes it so powerful.

The secret ingredient in an audio is the human voice. Since the first human word was spoken, it has held tremendous – almost magical – power.

When you write something, you can't always portray what you want to say in the way that you want to say it. That is because you aren't 'saying' anything. You are writing. When you talk, you are able to get your point across much faster, and in a more effective manner. People are more apt to stop and listen to spoken words than they are to read pages and pages of text. People love to read romances, science fiction, and a good mystery novel. They do not enjoy reading information – it's boring!

When you speak, you are real. This comes through in audio. You can let your visitor know how much you believe in your products or services. You can give yourself, your web site, and your products and services credibility that cannot be obtained through the written word. You can add human emotion to your web site. Again, you can't do this with text. You can also get your point across with fewer words when you speak than you can when you write. The emotion in your voice and your tone of voice speaks volumes.

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We all run on emotions. Emotion sells when nothing else does, and your web site visitors will respond to the emotion – to the passion – that you put into your audios.

So the next time that you wonder what makes audio so powerful, remember that it is the human voice, and what you can do with it that gives audio its power.

 

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