First, people only remember about 10% of what they hear, but they remember 50 – 70% of what they hear. With an audio file, you can be sure that more of your visitors will remember your message. Once your visitors hear your voice, they know that there is a real human being behind the website. This goes a long way towards establishing trust and credibility.
Website owners who have already added audio to their website have reported a whopping 400% increase in subscription requests! As opposed to other marketing methods used to gain subscribers, this is the quickest way to gain new subscribers for your newsletter or mailing list.
Audio will aid in keeping visitors on your website for a longer period of time. When visitors stick around, you have a greater chance of making a sale. Use your audio to increase those chances even more. You will also find that your site is more valuable to your visitors than your competitor's sites that are not using audio. This puts you way ahead of the competition.
Audio is very cheap and simple to make. You can typically be set up to create audio files for under $50. Audio can be used in emails and on websites, and many people are even doing their newsletters in audio these days.